German shipping giant Hapag-Lloyd has signed a ground-breaking agreement with China’s Goldwind to secure 250,000 tonnes of green methanol annually, adding a significant boost to the 500,000-tonne Maersk agreement made in late 2023. This commitment reinforces Hapag-Lloyd’s position at the forefront of sustainable shipping and builds momentum for decarbonisation efforts across the maritime industry.
The agreement, spanning more than a decade, will see supplies of green methanol begin in 2026. The initiative forms part of Hapag-Lloyd’s Strategy 2030, a comprehensive plan to meet the Paris Agreement’s 1.5-degree climate target. CEO Rolf Habben Jansen emphasised the company’s commitment to sustainable investments, stating:
“With the agreement, we are securing a significant proportion of our requirements for green fuels. This is a critical step toward our ultimate goal of achieving net-zero fleet operations by 2045.”
Hapag-Lloyd’s strategy includes retrofitting methanol dual-fuel capabilities to five vessels, funded by green-insetting premiums paid by environmentally-conscious customers. This move not only aligns with global decarbonisation goals but also positions Hapag-Lloyd to adapt to future EU renewable fuel quotas, known as RFNBO obligations, under the FuelEU Maritime framework.
A Balancing Act in Maritime Fuels
While LNG continues to gain traction among top competitors like Maersk and CMA CGM, Hapag-Lloyd’s pivot to green methanol signals a calculated hedging strategy. The flexibility to retrofit LNG-fuelled vessels to methanol provides a future-proof option should market dynamics or regulatory landscapes shift.
The challenges of retrofitting were exemplified by Maersk’s Halifax project, which took eight months of off-hire time and a dramatic 15-metre vessel extension. Despite these complexities, methanol retrofits could offer smoother transitions compared to conventional ships.
Hapag-Lloyd’s investments come amid concerns about green methanol’s long-term scalability due to limited biogenic CO2 feedstocks. However, these constraints are dwarfed by the immediate issue of securing start-up capital to scale production capacity.
Real-Time Insights for Smarter Supply Chains
The shift towards alternative fuels highlights an emerging need: real-time visibility into supply chain emissions and climate impacts. As companies like Hapag-Lloyd blaze trails in decarbonisation, Beneficial Cargo Owners (BCOs) and Logistics Service Providers (LSPs) must adapt quickly. Visibility software can empower stakeholders with real-time data insights to make critical decisions, from route optimisation to fuel choice, mitigating disruptions and aligning supply chain operations with sustainability targets.
Hapag-Lloyd’s dual-fuel strategy is not just about compliance; it represents a blueprint for how liner shipping can transform through technology and collaboration. The adoption of visibility tools will ensure that as fuel technologies evolve, supply chains remain resilient, transparent, and aligned with global decarbonisation goals.
Rolf Habben Jansen summed it up best:
“It is and remains our ambition to play a leading role in the transformation of the liner shipping industry.”